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FirstVet",[173,178,183,190],{"entityId":174,"level":17,"name":110,"path":111,"newWindow":11,"typeLabel":26,"classes":10,"parent":175,"children":176,"parentIds":177},"522372",{"entityId":170},[],[170],{"entityId":179,"level":17,"name":131,"path":132,"newWindow":11,"typeLabel":26,"classes":10,"parent":180,"children":181,"parentIds":182},"522373",{"entityId":170},[],[170],{"entityId":184,"level":17,"name":185,"path":186,"newWindow":11,"typeLabel":26,"classes":10,"parent":187,"children":188,"parentIds":189},"522375","Join our vet 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us","\u002Fuk\u002Fsupport",{"entityId":199},[],[199],[],{"entityId":223,"level":8,"name":224,"path":10,"newWindow":11,"typeLabel":12,"classes":10,"parent":10,"children":225,"parentIds":254},"522385","Legal",[226,233,240,247],{"entityId":227,"level":17,"name":228,"path":229,"newWindow":11,"typeLabel":26,"classes":10,"parent":230,"children":231,"parentIds":232},"522386","Privacy Policy","\u002Fuk\u002Fprivacy-policy",{"entityId":223},[],[223],{"entityId":234,"level":17,"name":235,"path":236,"newWindow":11,"typeLabel":26,"classes":10,"parent":237,"children":238,"parentIds":239},"522387","Terms and Conditions","\u002Fuk\u002Fterms-of-service",{"entityId":223},[],[223],{"entityId":241,"level":17,"name":242,"path":243,"newWindow":11,"typeLabel":26,"classes":10,"parent":244,"children":245,"parentIds":246},"522389","Cookies","\u002Fuk\u002Fcookies",{"entityId":223},[],[223],{"entityId":248,"level":17,"name":249,"path":250,"newWindow":11,"typeLabel":26,"classes":10,"parent":251,"children":252,"parentIds":253},"522390","Accessibility statement","\u002Fuk\u002Faccessibility",{"entityId":223},[],[223],[],{"success":4,"page":256,"globals":311},{"siteHandle":257,"pageType":258,"slug":259,"heading":260,"privacyPolicy":261,"seoTitle":262,"seoMeta":263,"jsonLd":310},"firstvetUk","privacyPolicy","privacy-policy","PRIVACY POLICY Customers","\u003Cp dir=\"ltr\">\u003Cem>Last updated: 4th May 2026\u003C\u002Fem>\u003C\u002Fp>\n\n\u003Ch2>INFORMATION ABOUT OUR PROCESSING OF PERSONAL DATA\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">It is important to us that you feel secure about how we handle your personal data. In summary, the\n following applies:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>\u003Cstrong>FirstVet AB\u003C\u002Fstrong> is responsible for the processing of your personal data.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Why we process your personal data:\u003C\u002Fstrong> We use and process your personal data when you interact\n with\n us – this may be when you make a purchase, book a consultation service or when we are otherwise in contact\n with\n you, e.g. via customer service, when you make a return (if applicable) or when we send you marketing\n material. We\n also process your personal data when we develop our products and services and to create a more personalised\n experience for you. The sections of the privacy policy referring to e-commerce is only applicable in markets\n where\n there is an e-commerce offering.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Information we process:\u003C\u002Fstrong> Personal data is any type of information that can be directly or\n indirectly linked to you. For example, we process identity information, contact information, purchase\n information,\n payment information, messages, technical data and your customer profile.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Transfers outside the UK or the EU\u002FEEA:\u003C\u002Fstrong> Your personal data is generally processed within the\n UK\n or the EU\u002FEEA, but may sometimes, and when certain safeguards are in place, be transferred to and processed\n in a\n country outside of these areas.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Sharing of personal data:\u003C\u002Fstrong> If necessary, your personal data may be shared with companies\n within\n our group, with suppliers, with subcontractors, with banks, authorities and advisors, and with other\n independent\n third parties who perform certain tasks on our behalf.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Your rights:\u003C\u002Fstrong> You have the right to access, rectify, erase and be informed. In certain cases,\n you\n also have the right to object to our use of your data or to our transfer of your data.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp dir=\"ltr\">Below you can read detailed information about what personal data we process about you, why we do so and\n what rights you have. If you have any questions about our processing of personal data, you can contact us using the\n contact details below.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">If you would like to know how we process your personal data when you apply for a job with us or if you are\n a contact person for one of our partners or suppliers, you can read more in our \u003Ca href=\"https:\u002F\u002Fcms.firstvet.com\u002Fuk\u002Fppja\">Privacy Policy for Job Applicants\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fcms.firstvet.com\u002Fuk\u002Fppcontacts\">Privacy Policy for Contact Persons\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Ch2>1. WHO IS THE DATA CONTROLLER AND WHO SHOULD YOU CONTACT?\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">FirstVet AB, company registration number 559047–9894 (\"\u003Cstrong>FirstVet\u003C\u002Fstrong>\", \"\u003Cstrong>we\u003C\u002Fstrong>\",\n \"\u003Cstrong>us\u003C\u002Fstrong>\", \"\u003Cstrong>our\u003C\u002Fstrong>\") is the data controller for the processing of personal data as\n described\n here. This means that we are responsible for ensuring that the processing is carried out in accordance with\n applicable\n data protection legislation, including the General Data Protection Regulation of the EU and UK\n (\"\u003Cstrong>GDPR\u003C\u002Fstrong>\") and applicable national laws (including in the UK, the Data Protection Act 2018, the\n Privacy\n and Electronic Communications (EC Directive) Regulations 2003 and the Data (Use and Access) Act 2025.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">FirstVet AB\u003Cbr \u002F>\n Address: Sveavägen 34, 111 34 Stockholm\u003Cbr \u002F>\n Email: \u003Ca href=\"mailto:support@firstvet.co.uk\">support@firstvet.co.uk\u003C\u002Fa>\u003Cbr \u002F>\n Telephone number: +44 330 808 1281\u003C\u002Fp>\n\n\u003Ch2>2. PERSONAL DATA WE PROCESS\u003C\u002Fh2>\n\n\u003Ch3>2.1 Your personal data\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">We process data about you when you purchase our products, visit our website, book a consultation service,\n contact us in other ways or receive marketing from us. We only collect the personal data we need for the specific\n purpose. The personal data we collect also depends on how you interact with us. We usually collect your personal\n data\n directly from you, but we may also collect your personal data from our partners, such as insurance companies.\n Depending on the situation, we may collect the following information about you:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>\u003Cstrong>Payment information:\u003C\u002Fstrong> such as payment method, order amount, subscription fee, transaction reference,\n transaction\n time, amount.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Identity information:\u003C\u002Fstrong> such as information that enables us to identify you, such as your\n name,\n personal identification number and\u002For date of birth, username (e.g. on social media).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Social media content:\u003C\u002Fstrong> such as images, videos and other content that you share on social\n media\n that relates to us, e.g. if you tag us in a post or event.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Recording information:\u003C\u002Fstrong> such as your voice, video image, information you provide in\n conversations\n with us, e.g. when you have booked a consultation with a vet, as well as a transcript of the conversation.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Contact details:\u003C\u002Fstrong> such as information that enables us to contact you, such as your address,\n country of residence, email address and telephone number.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Customer profile:\u003C\u002Fstrong> all categories of data listed in this section and data created by us in\n connection with this, such as mosaic data, your perceived preferences, segment affiliation, etc. Read more\n in the\n section below (2.2).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Purchase information:\u003C\u002Fstrong> such as information about consultations you have booked or a product or subscription\n you\n have purchased\u002Fordered; e.g. item number, price, size (where applicable), delivery address information (if\n different from that provided under Contact details), etc.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Messages:\u003C\u002Fstrong> such as information in your communication with us; e.g. content of emails,\n information\n you provide when contacting our customer service; information you provide when returning products or\n cancelling\n your purchase, product reviews, customer surveys, etc.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>\u003Cstrong>Technical data:\u003C\u002Fstrong> such as IP address, information about the device you are using (e.g.\n computer or\n mobile phone), such as operating system and browser type, login information, information about your user\n behaviour, browsing history, and which features you have used and when, collected via cookies or similar\n tracking\n technology, as well as location data.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp dir=\"ltr\">For more information on how we use cookies, please see our Cookie Policy.\u003C\u002Fp>\n\n\u003Ch3>2.2 More about your Customer Profile\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">We use the information we collect about you to personalise the content you see and tailor the marketing\n that is displayed to you and sent to you based on what we believe will interest you.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">This means that we use automatic processing and analysis of your personal data to gain a better knowledge\n and understanding of you and your personal preferences. To achieve this, we look at your Identity Data, Contact\n Details, Purchase Information, Payment Information, Messages and Technical Data to create a weighted Customer\n Profile\n about you.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">The legal basis for this is your consent (Article 6.1 (a) GDPR). Consent is collected via the website (e.g.\n when you create an account) and via our cookie banner (in the case of Technical Data). You always have the right to\n withdraw your consent by contacting us using the contact details listed in section 1. You can withdraw your consent\n to\n Technical Data collected through cookies or similar tracking technologies in our cookie banner.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">We do this while you are a customer with us and for up to three months thereafter. Customer means that you\n are either an account holder or have made a purchase of a product or service from us in the last 36 months.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">We use your Customer Profile to:\u003C\u002Fp>\n\n\u003Col>\n \u003Cli>\n \u003Cp>Deliver our services with personalised content based on what we believe is most relevant to you,\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Send you personalised marketing, and\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Target advertising and sponsor posts on social media.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Cp dir=\"ltr\">Read more about these purposes in the respective table in the section \"Personalised marketing\" below.\u003C\u002Fp>\n\n\u003Ch2>3. HOW WE USE YOUR PERSONAL DATA\u003C\u002Fh2>\n\n\u003Ch3>3.1 User account\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>User account registration\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>To enable you to create an account with us.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Ensure that we have accurate information about you.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Facilitate your use of our services.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Manage your preferences, subscriptions and payment information.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Verify your age when you create a user account and verify whether you are affiliated with\n any insurance\n company.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Enable secure login to your user account through BankID or similar verification methods.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Payment information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Technical data\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>As long as you are a customer with us and for three months after you close your account\n with us.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Fulfilment of the agreement with you (GDPR, Article 6.1(b)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch3>3.2 Providing services to you\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Booking and performing services\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Enabling booking and providing veterinary services to you.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contacting you regarding your booking, if necessary.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Manage and share your pet's medical records in order to make a diagnosis.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Share prescriptions for your pet's medication and other relevant information related to\n the\n consultation.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Manage payment, including subscription payments and renewals where applicable. \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Payment information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Messages\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Information about your pet\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Recording information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>36 months from your last activity with the service.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Performance of the contract with you (GDPR, Article 6.1(b)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch3>3.3 Online sales of products (only applicable in markets where there is an e-commerce offering)\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Managing purchases\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Receiving and managing your order and sending confirmation of your purchase.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact you about your order if necessary.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Deliver your order (including notifying you of the delivery).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Manage payment.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Payment information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>36 months from your last activity with the e-commerce service.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Performance of the contract with you (GDPR, Article 6.1(b)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch3>3.4 Marketing\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Marketing and newsletters\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Through various communication channels such as email and SMS, we send general marketing\n and information\n about our business, products and services, e.g. through newsletters.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Technical data\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>As long as you are a customer of ours. Customer means that you are either an account\n holder or have\n purchased a product or service from us in the last 36 months.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Your consent (Article 6.1(a) GDPR), to the extent we are legally required to obtain your\n consent.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Where we do not legally require your consent, our legitimate interest (GDPR, Article\n 6.1(f)) in\n marketing our services and products. Please contact us if you would like to know more\n about how we have\n balanced your interests against ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Personalised marketing\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Send you personalised marketing and offers via various means of communication such as\n email, SMS and\n social media.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Customise the content of the website and web shop according to your choices and\n preferences.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Remind you to replenish or purchase more consumables when we estimate that your last\n purchase is\n running low.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>This purpose includes some profiling; read more about this in section 2.2.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Technical data\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Customer profile\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>As long as we have your consent. We will contact you every 36 months to ask if you wish\n to renew your\n consent.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Your consent (Article 6.1(a) GDPR).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>You may withdraw your consent at any time by contacting us using the contact details in section\n 1. You can\n withdraw your consent to Technical Data collected through cookies or similar tracking\n technologies in our\n cookie banner.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Reminder of an order in progress (only applicable in markets where there is an e-commerce\n offering)\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Remind you of an order that has been started but not completed.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Technical data\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Three days after an order has been started but not completed.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in reminding you of an order that has been\n started.\n Please contact us if you would like to know more about how we have balanced your\n interests against ours.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Reviews and reposting of social media posts\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Publish reviews to inform other customers about products.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Use reviews in marketing on our website, newsletters, social media and other channels.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Use content that you post on social media relating to FirstVet in our marketing.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Content from social media\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Until you object to our use of your comments or other content on our social media or in\n our marketing.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in marketing ourselves and our products.\n Please contact\n us if you would like to know more about how we have balanced your interests against\n ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>Please note that we will only republish your social media posts if we receive your consent to do\n so.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Ambassadors\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Enabling you to become a FirstVet ambassador.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Communicate with you.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Use content that you post on social media relating to FirstVet in our marketing.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Content from social media\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>For as long as you are an ambassador and for one year thereafter.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in providing an ambassador programme and\n marketing\n ourselves and our products.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Performance of the contract with you (GDPR, Article 6.1(b)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>Please contact us if you would like to know more about how we have balanced your interests\n against ours.\n \u003C\u002Fp>\n \u003Cp>Please note that we will only republish your social media posts if we have your consent to do so.\n \u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch3>3.5 Customer service, competitions and events\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Customer service matters\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Providing customer service via telephone, email, social media, etc.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Handling and following up on customer service matters and any complaints, including\n identifying you,\n communicating with you, answering your questions, resolving the customer service matter,\n and delivering\n the services and information you have requested.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Payment information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Messages\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>For three months, unless it is important for your customer experience, in which case we\n may store the\n data for as long as you are a customer with us.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in being able to handle customer service\n matters. Please\n contact us if you would like to know more about how we have balanced your interests\n against ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Returns and right of withdrawal (only applicable in markets where there is an e-commerce\n offering)\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Handling returns.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Preventing abuse of the returns policy.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Payment information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Messages\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Until your return has been finally processed.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Right of withdrawal: Our legal obligation to provide a right of withdrawal for online\n sales (GDPR,\n Article 6.1(c)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Other returns: Our legitimate interest in providing a so-called open purchase for a\n certain period of\n time (GDPR, Article 6.1(f)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Preventing return abuse: Our legitimate interest in identifying and counteracting\n unsustainable\n purchasing behaviour (GDPR, Article 6.1(f)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>Please contact us if you would like to know more about how we balance your interests against\n ours.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Complaints, warranty claims and product recalls (only applicable in markets where there\n is an\n e-commerce offering)\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Handling complaints.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Handling warranty issues.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Recalling products (when applicable).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Payment information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Messages\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Complaints: Three years from the date you received the item.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Warranty claims: Until the warranty expires.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Recalls: Up to ten years after we processed your complaint.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Complaints: Legal obligation (GDPR, Article 6.1(c)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Warranty claims: Performance of the contract with you (GDPR, Article 6.1(b)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Withdrawals: Legal obligation (GDPR, Article 6.1(c)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Competitions and events\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>To provide and administer our competitions, including so that we can communicate with you\n during the\n competition.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Inviting you to events and administering and following up on our events, for example by\n confirming\n participation, contacting you with relevant information about the event and giving you\n access to the\n venue where the event is held.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Messages\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>During the competition or event and until the winners have been selected and the prizes\n administered.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in being able to provide competitions.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in holding and inviting people to events.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>Please contact us if you would like to know more about how we have balanced your interests\n against ours.\n \u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch3>3.6 Development of our business, products and services\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Improving products and services\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Analysing your customer experience, such as reasons for product returns, feedback on our\n products and\n services in customer surveys, customer service cases, etc.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Evaluate recorded calls with you to improve our services.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Segment our customer database into different customer groups to gain better insight into\n how different\n customer groups experience our services and products.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Develop and train our tools.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>For this purpose, only aggregated or pseudonymised information is used.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Recording information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Pseudonymised data may be used for this purpose for as long as we have access to it. For\n more\n information, see other purposes in the privacy policy.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in improving our products and services by\n using\n pseudonymised data. Please contact us if you would like to know more about how we\n balance your interests\n against ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Training and quality purposes\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Ensuring high quality and service in our advisory services and customer service.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Training our staff.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Evaluate feedback in surveys and customer surveys issued by FirstVet.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Identity details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Contact details\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Purchase information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Messages\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Recording information\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Recording information: 72 hours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Other personal data listed above: Three months.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in improving our services. Please contact\n us if you\n would like to know more about how we balance your interests against ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Improving our marketing\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Analysis of our customers' purchasing and web behaviour, how much engagement our\n marketing generates.\n \u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>For this purpose, we only use technical data and statistical information.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>See our Cookie Policy.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in getting to know our customers better\n and improving\n our marketing is used to aggregate the data. Please contact us if you would like to know\n more about how\n we have balanced your interests against ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>The processing of Technical Data collected via cookies or similar tracking technologies\n is based on\n your consent, which is obtained via our cookie banner (GDPR, Article 6.1(a)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>You can withdraw your consent at any time by contacting us using the contact details in section\n 1. You can\n withdraw your consent to Technical Data collected through cookies or similar tracking\n technologies in our\n cookie banner.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd colspan=\"2\">\n \u003Cp>\u003Cstrong>Providing a secure website and improving our website\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Improve our website by collecting information about how you navigate our website.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Analysing website behaviour.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Enable the secure use of our services and website.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>For this purpose, we only use technical data and statistical information.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>See our Cookie Policy.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cul>\n \u003Cli>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in adapting and improving our website\n based on our\n customers' web behaviour. For this purpose, the data is used to aggregate the\n information. Please\n contact us if you would like to know more about how we have balanced your interests\n against ours.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>The processing of Technical Data collected via cookies or similar tracking technologies\n is based on\n your consent, which is obtained via our cookie banner (GDPR, Article 6.1(a)).\u003C\u002Fp>\n \u003C\u002Fli>\n \u003C\u002Ful>\n \u003Cp>You can withdraw your consent to Technical Data collected through cookies or similar tracking\n technologies\n in our cookie banner.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch3>3.7 General processing\u003C\u002Fh3>\n\u003Cdiv align=\"left\">\n \u003Ctable>\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>\u003Cstrong>What?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Personal data\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>\u003Cstrong>How long?\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>\u003Cstrong>Legal basis\u003C\u002Fstrong>\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>Investigate incidents, respond to inquiries, and provide materials to the relevant authority.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The categories of personal data covered by the incident, enquiry or supervision.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The data is stored during the incident\u002Fsupervision and for up to 24 months thereafter.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>Legal obligation (GDPR, Article 6.1(c) and GDPR, Articles 31, 33–34 and Article 58).\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>To protect our interests in the event of a dispute.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The categories of personal data necessary in relation to the dispute and the parties involved.\n \u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The data is stored for as long as the dispute is ongoing and for ten years thereafter.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in being able to protect our interests in the\n event of a\n dispute. Please contact us if you would like to know more about how we have balanced your\n interests against\n ours.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>To transfer personal data in the event of a merger or business transfer.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The categories of personal data covered by the merger or transfer.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>Not applicable.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>Our legitimate interest (GDPR, Article 6.1(f)) in pursuing our interest in being able to carry\n out a merger\n or business transfer. Please contact us if you would like to know more about how we have\n balanced your\n interests against ours.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>To comply with your request to exercise any of your rights under the GDPR.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The categories of personal data necessary to comply with your request.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The data is stored for 24 months after we have processed your request.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>Legal obligation (GDPR, Article 6.1(c) and GDPR, Chapter III).\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003Ctr>\n \u003Ctd>\n \u003Cp>In order to comply with legal obligations, we need to process certain personal data.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The categories of personal data necessary to fulfil the respective legal obligation.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>The storage period for the data varies depending on the purpose, context and specific\n legislation, but is\n only stored for as long as necessary to fulfil the respective legal obligation – for accounting\n purposes,\n the data is stored until the seventh year after the end of the calendar year in which the\n financial year\n ended, in accordance with the rules of the Accounting Act (1999:1078).\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003Ctd>\n \u003Cp>Legal obligation (GDPR, Article 6.1(c)) such as tax, accounting, bookkeeping, sanctions, health\n and safety,\n and consumer legislation.\u003C\u002Fp>\n \u003C\u002Ftd>\n \u003C\u002Ftr>\n \u003C\u002Ftbody>\n \u003C\u002Ftable>\n\u003C\u002Fdiv>\n\u003Cp> \u003C\u002Fp>\n\n\u003Ch2>4. WHO DO WE SHARE YOUR PERSONAL DATA WITH?\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">We need to share your personal data with other parties in order to provide our products and services and to\n comply with laws and regulations. We share your personal data with:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>Our group companies (including FirstVet AB, our parent company, and its subsidiaries), for example to enable\n digital veterinary services, orders in our e-commerce, customer support, and for analysis and quality work,\n with\n the aim of providing a consistent customer experience and access to veterinary expertise.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Veterinary clinics and veterinary hospitals, when necessary.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Insurance companies and partners, for example to market our services in their offering to you, verify you as\n a\n policyholder and, where necessary, share medical records and other measures necessary for us to provide our\n services to you.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Logistics and courier services for order processing and delivery.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Service providers that provide systems necessary for our business and that handle the day-to-day operations,\n technical support, storage and maintenance of our IT solutions, such as internally used systems, platforms\n and\n hosting services.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Banks and payment service providers to process payments and refunds.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Analytics service providers (such as Google) to track and analyse traffic and user behaviour on the website\n and\n for marketing purposes.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Social media platform providers such as Meta for marketing purposes.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>PR\u002Fmarketing agencies to enable and manage competitions and events.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Debt collection agencies in the event of non-payment for the collection of overdue debts.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Government authorities when required by law or official decision.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Courts in the event of a dispute or other legal proceedings.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Law firms, auditors and other advisors.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Other third parties, such as potential buyers and sellers, and advisors, if necessary to carry out a\n restructuring, merger, acquisition or sale of all or part of our assets.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch2>5. WHERE YOUR DATA IS PROCESSED\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">We always strive to ensure that your personal data is processed within the United Kingdom or the EU\u002FEEA,\n but in certain situations we may need to transfer your personal data to partners and service providers located\n outside\n the United Kingdom or the EU\u002FEEA (so-called \"third countries\"). This occurs in certain cases and to a limited\n extent.\n\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">Regardless of where your personal data is processed, we take all reasonable contractual, technical and\n organisational measures to ensure that the level of protection for this processing is equivalent to that applicable\n within the United Kingdom or the EU\u002FEEA (as applicable).\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">Where available, we will rely on an adequacy decision covering the processing of personal data by partners\n and service providers in third countries from: (i) the European Commission, where your data is subject to the EU\n GDPR,\n or (ii) the Government of the United Kingdom, where your data is subject to the UK GDPR. Otherwise, we include the\n appropriate standard contractual clauses issued by the European Commission and\u002For the Information Commissioner's\n Office (the \"ICO\") (as applicable depending on whether your data is subject to the EU or UK GDPR) with our partners\n and service providers who process personal data in third countries.\u003C\u002Fp>\n\n\u003Ch2>6. WHERE DO WE GET YOUR PERSONAL DATA FROM?\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">We mainly collect personal data directly from you, for example when you order a product from us,\n communicate with us or visit our website. We also collect personal data from other actors and sources, such as:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>Other group companies.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Public address registers or credit reference agencies.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Social media platform providers such as Google and Meta.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Digital identity and security providers, such as BankID.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>E-commerce-related providers, such as payment services and shipping companies.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>Our partners, such as insurance companies.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp dir=\"ltr\">We may also create new information about you, for example, when we predict your preferences based on how\n you have interacted with us.\u003C\u002Fp>\n\n\u003Ch2>7. DO YOU HAVE TO PROVIDE YOUR PERSONAL DATA?\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">Providing your personal data to us is voluntary, but in order for us to perform certain services and\n functions, it is necessary to provide us with your personal data, such as when purchasing products or subscriptions, subscribing to\n our\n newsletter, and participating in competitions and events. If you do not provide the personal data we request, it\n will\n be impossible for us to perform the requested services or provide our products to you.\u003C\u002Fp>\n\n\u003Ch2>8. YOUR RIGHTS\u003C\u002Fh2>\n\n\u003Ch3>8.1 General\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">We are responsible for ensuring that your personal data is processed in a lawful, transparent and open\n manner in relation to you and that your data is accurate and up to date. You have certain rights regarding our\n processing of your personal data. If you wish to exercise any of your rights, please contact us using the contact\n details in section 1.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">We will respond to you as soon as possible, and at the latest within one month of receiving your request.\n If we are unable to respond to your request or need more time, we will explain why.\u003C\u002Fp>\n\n\u003Ch3>8.2 Right of access (register extract)\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">You have the right to know whether or not we process personal data about you. If we do, you also have the\n right to obtain information about what personal data we process and how we process it. You also have the right to\n obtain a copy of the personal data we process about you.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">If you are interested in specific information, please specify this in your request. For example, you can\n specify whether you are interested in a certain type of information or whether you want information about data from\n a\n specific period of time.\u003C\u002Fp>\n\n\u003Ch3>8.3 Right to rectification\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">If any of the personal data we process about you is incorrect, you have the right to have it corrected. You\n also have the right to supplement incomplete personal data with additional information necessary to make the data\n correct. Once we have corrected your personal data or supplemented it with new information, we will inform those to\n whom we have disclosed your data of the updated data, provided that this is not impossible or too cumbersome. If you\n request it, we will also tell you who we have disclosed your data to. If you request rectification, you also have\n the\n right to request that we restrict our processing of your data while we investigate the matter.\u003C\u002Fp>\n\n\u003Ch3>8.4 Right to erasure (right to be forgotten)\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">In certain cases, you have the right to request that we erase the personal data we have registered about\n you. You have the right to have your data erased if:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>The data is no longer needed for the purposes for which it was collected or otherwise processed.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>You object to the processing of the data on the basis of our legitimate interest and we cannot demonstrate\n that\n our reasons for processing outweigh your interests.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>The personal data is being processed unlawfully.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>We have a legal obligation to delete the personal data.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp dir=\"ltr\">If we delete your data after you have requested it, we will also inform those to whom we have disclosed the\n data of the deletion, provided that this is not impossible or too cumbersome. If you ask us, we will also tell you\n to\n whom we have disclosed your data.\u003C\u002Fp>\n\n\u003Ch3>8.5 Right to restriction\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">Restriction means that the data is marked so that in future it may only be processed for certain limited\n purposes. The right to restriction applies:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>When you believe that the data is incorrect and you have requested correction. In this case, you can also\n request\n that the processing be restricted while we investigate whether the data is correct or not.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>If the processing is unlawful and you do not want the data to be deleted.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>When we no longer need to process the data for the purposes for which we collected it, but you need it to\n establish, assert or defend legal claims.\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>If you have objected to processing based on our legitimate interest. In this case, you may request that we\n restrict processing while we investigate whether our interest in processing your data outweighs your\n interests.\n \u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp dir=\"ltr\">Even if you have requested that we restrict processing, we have the right to use the data for storage, to\n assert or defend legal claims, or to protect someone's rights. We may also process the data for reasons relating to\n an\n important public interest. When the restriction ceases, we will inform you of this. If we restrict the processing of\n your data, we will also inform those to whom we have disclosed the data, provided that this is not impossible or too\n cumbersome. If you ask us, we will also tell you to whom we have disclosed your data.\u003C\u002Fp>\n\n\u003Ch3>8.6 Right to object\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">You have the right to object to our processing of your personal data based on our legitimate interest. If\n you object to the processing, we will, based on your specific situation, assess whether our interests in processing\n the data outweigh your interests in the data not being processed for that purpose. If we cannot demonstrate\n compelling\n legitimate grounds that outweigh yours, we will cease the processing to which you object, unless we must process the\n data to establish, exercise or defend legal claims.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">If you object to the processing, you also have the right to request restriction during the period we\n investigate the matter.\u003C\u002Fp>\n\n\u003Ch3>8.7 Right to data portability\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">Data portability means that you have the right to obtain the data we have collected about you, from you, in\n a structured, commonly used and machine-readable format, and that you have the right to transfer this to another\n data\n controller. The right to data portability only applies:\u003C\u002Fp>\n\n\u003Cul>\n \u003Cli>\n \u003Cp>For data collected from you, about you,\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>If the processing is based on your consent, and\u003C\u002Fp>\n \u003C\u002Fli>\n \u003Cli>\n \u003Cp>The processing is automated.\u003C\u002Fp>\n \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch3>8.8 Right to withdraw consent\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">You have the right to withdraw your consent to a specific type of processing at any time. This does not\n affect the lawfulness of processing before consent was withdrawn.\u003C\u002Fp>\n\n\u003Cp dir=\"ltr\">Please contact us using the contact details provided in section 1 above if you wish to withdraw your\n consent. You can withdraw your consent to the processing of Technical Data in our cookie banner, i.e. in the same\n place where you gave your consent.\u003C\u002Fp>\n\n\u003Ch3>8.9 Right to complain\u003C\u002Fh3>\n\n\u003Cp dir=\"ltr\">Please contact us if you are dissatisfied with how we process your personal data, so that we can try to\n resolve your issue together. See our contact details in section 1 above. You also have the right to lodge a\n complaint\n with the supervisory authority. The Swedish Data Protection Authority (IMY) is the Swedish supervisory authority for\n our use of your personal data. You also have the right to lodge a complaint with the supervisory authority in the\n country where you live or work, or in the country where you believe a violation of the regulations has taken place.\n In\n the United Kingdom, the supervisory authority is the ICO. See here: \u003Ca href=\"https:\u002F\u002Fico.org.uk\u002Fmake-a-complaint\u002F\">https:\u002F\u002Fico.org.uk\u002Fmake-a-complaint\u002F\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Ch2>9. CHANGES TO THE PRIVACY POLICY\u003C\u002Fh2>\n\n\u003Cp dir=\"ltr\">We reserve the right to change and update this privacy policy on an ongoing basis. In the event of\n significant changes, we will clearly inform you of this in an appropriate manner.\u003C\u002Fp>","Privacy Policy | FirstVet",[264,268,272,275,279,283,287,291,295,298,301,304,307],{"content":265,"property":266,"id":267},"FirstVet","og:site_name","seomatic_og_site_name",{"content":269,"property":270,"id":271},"website","og:type","seomatic_og_type",{"content":228,"property":273,"id":274},"og:title","seomatic_og_title",{"content":276,"property":277,"id":278},"https:\u002F\u002Fcms.firstvet.com\u002Fuploaded\u002Fimages\u002Fmisc\u002F_1200x630_crop_center-center_82_none\u002FSocial-Shareable-Image_General.png?mtime=1637244901","og:image","seomatic_og_image",{"content":280,"property":281,"id":282},"1200","og:image:width","seomatic_og_image_width",{"content":284,"property":285,"id":286},"630","og:image:height","seomatic_og_image_height",{"content":288,"name":289,"id":290},"summary_large_image","twitter:card","seomatic_twitter_card",{"content":292,"name":293,"id":294},"@","twitter:creator","seomatic_twitter_creator",{"content":228,"name":296,"id":297},"twitter:title","seomatic_twitter_title",{"content":276,"name":299,"id":300},"twitter:image","seomatic_twitter_image",{"content":280,"name":302,"id":303},"twitter:image:width","seomatic_twitter_image_width",{"content":284,"name":305,"id":306},"twitter:image:height","seomatic_twitter_image_height",{"id":308,"name":309},"intro-based-description","description","{\"@context\":\"http:\u002F\u002Fschema.org\",\"@graph\":[{\"@context\":\"http:\u002F\u002Fschema.org\",\"@type\":\"WebPage\",\"author\":{\"@id\":\"#identity\"},\"copyrightHolder\":{\"@id\":\"#identity\"},\"copyrightYear\":\"2019\",\"creator\":{\"@id\":\"#creator\"},\"dateCreated\":\"2019-04-11T12:54:25+02:00\",\"dateModified\":\"2026-05-21T08:44:47+02:00\",\"datePublished\":\"2019-04-11T12:54:00+02:00\",\"headline\":\"Privacy Policy\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\u002F\u002Fcms.firstvet.com\u002Fuploaded\u002Fimages\u002Fmisc\u002F_1200x630_crop_center-center_82_none\u002FSocial-Shareable-Image_General.png?mtime=1637244901\"},\"inLanguage\":\"en-gb\",\"mainEntityOfPage\":\"https:\u002F\u002Ffirstvet.com\u002Fuk\u002Fprivacy-policy\",\"name\":\"Privacy Policy\",\"publisher\":{\"@id\":\"#creator\"},\"url\":\"https:\u002F\u002Ffirstvet.com\u002Fuk\u002Fprivacy-policy\"},{\"@context\":\"http:\u002F\u002Fschema.org\",\"@id\":\"#identity\",\"@type\":\"Organization\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"United Kingdom\",\"addressRegion\":\"London\",\"postalCode\":\"W85HD\",\"streetAddress\":\"St James House, 13 Kensington Square\"},\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"telephone\":\"+443308081281\"}],\"description\":\"We provide advice and simple suggestions for things that you can do at home to help your pet. Our vets are here to help with all your pet health questions and symptoms, such as vomiting, diarrhoea, skin problems, first aid, nutrition and behaviour. The vets can help you decide whether an issue is an emergency, or when to visit a vet clinic. If your pet needs to visit a vet for an examination or treatment, then you will be directed to your registered vet. If you do not have a registered practice, our vets will help you to find your nearest open veterinary clinic.\",\"email\":\"support@firstvet.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"height\":\"171\",\"url\":\"https:\u002F\u002Fcms.firstvet.com\u002Fuploaded\u002Fimages\u002Farticles\u002FFV_Logo_Blue.png\",\"width\":\"772\"},\"logo\":{\"@type\":\"ImageObject\",\"height\":\"60\",\"url\":\"https:\u002F\u002Fcms.firstvet.com\u002Fuploaded\u002Fimages\u002Farticles\u002F_600x60_fit_center-center_82_none\u002FFV_Logo_Blue.png?mtime=1635160737\",\"width\":\"271\"},\"name\":\"FirstVet\",\"sameAs\":[\"https:\u002F\u002Fwww.facebook.com\u002Ffirstvetuk\u002F\",\"https:\u002F\u002Fwww.instagram.com\u002Ffirstvet\u002F\"],\"telephone\":\"+443308081281\"},{\"@context\":\"http:\u002F\u002Fschema.org\",\"@id\":\"#creator\",\"@type\":\"WebPage\",\"inLanguage\":\"en-gb\"},{\"@context\":\"http:\u002F\u002Fschema.org\",\"@type\":\"BreadcrumbList\",\"description\":\"Breadcrumbs list\",\"itemListElement\":[{\"@type\":\"ListItem\",\"item\":\"https:\u002F\u002Ffirstvet.com\u002Fuk\",\"name\":\"Homepage\",\"position\":1},{\"@type\":\"ListItem\",\"item\":\"https:\u002F\u002Ffirstvet.com\u002Fuk\u002Fprivacy-policy\",\"name\":\"Privacy Policy\",\"position\":2}],\"name\":\"Breadcrumbs\"}]}",{}]